Manager/Director Communications

About this job

Goals  Provide strategic counsel to senior management on reputational risk, public perception, and stakeholder communications.  Ensure communications governance, approvals, and compliance with public sector regulations and Government of Pakistan protocols.  Develop and implement a cohesive Marketing/Communications strategy for USF in line with the Company objectives and the Ministry of IT and Telecommunication (MoITT).  Develop. manage and oversee a diverse marketing/communications team.  Control and oversee the flow of communication and information between the Ministry, USF and the public.  Manage the communications department, act as the face of the organization at media events, and direct marketing and public relations campaigns.  Develop effective messaging and communication strategies, including creating or overseeing the creation of promotional and informative materials for public distribution.  Manage and work with all forms of media, including press releases, digital campaigns, print materials, social media, audio, and video content.  Identify communication gaps and opportunities to increase USF’s brand awareness, Program impact and support the development of Marketing/Communication strategies, including PR, Media, Digital, Branding, and Events  Define, manage, and execute the media plan in collaboration with the local media agency.  Steer communications strategy of USF to align with the overall vision and mission of the Ministry of IT and Telecommunication (MoITT) & Government of Pakistan.  Develop PR and Communication strategy for media relations, public relations, and digital marketing activities to achieve desired brand outcomes.  Develop PR and Communication strategy for media relations, public relations, and digital marketing activities to achieve desired brand outcomes.  Plan, manage, and monitor the yearly communication, PR, and marketing budget.  Execute print advertisements/advertorials and liaise with relevant agencies (PPRA, PID) and advertisement teams for appropriate positioning.  Manage and oversee various content, including articles and branding for communication materials across all distribution channels.  Oversee the planning, editing, and development of content for internal communications mediums such as company intranet, monthly magazine, newsletters and/or regular email bulletin, including content layout.  Develop and maintain good press and public relations to maximize PR coverage and brand exposure across the country.  Develop and cement media, PR agency, blogger, and influencer relationships to expand USF's public audience.  Actively engage media and key influencers on all subjects relevant to USF regarding new initiatives, projects, and project launches.  Develop and manage Crisis Communication, responding quickly and professionally to crises or challenging situations. Your Typical day at work  Represent USF in high-level forums, stakeholder meetings, and inter-ministerial engagements as required.  Oversee agency performance, vendor selection, and contract management related to communications and media services.  Coordinate and oversee the implementation of the Marketing/Communications strategy.  Lead and manage the communications team, providing guidance and support to ensure effective performance.  Oversee the creation and distribution of promotional and informative materials to the public.  Manage relationships with media and PR agencies, ensuring alignment with corporate guidelines.  Plan and monitor the communications budget, adjusting as necessary.  Collaborate with digital marketing teams to enhance social media presence and brand awareness.  Review and approve content for various communication materials and distribution channels.  Prepare executive messages, internal memos, and presentations for sharing key information.  Develop and maintain internal communication strategies to ensure consistent and clear messaging within the organization.  Engage with media, bloggers, and influencers to enhance PR coverage and brand awareness.  Organize and execute organization & industry liaisoning engagement events (contract signings, partnership events, global observances, delegation visits, workshops etc.), ensuring high standards and effective media engagement.  Continuously seek opportunities to improve communication strategies and tactics to support organizational goals.  Any other task as assigned by line Management.

Responsibilities

• Goals  Provide strategic counsel to senior management on reputational risk, public perception, and stakeholder communications.  Ensure communications governance, approvals, and compliance with public sector regulations and Government of Pakistan protocols.  Develop and implement a cohesive Marketing/Communications strategy for USF in line with the Company objectives and the Ministry of IT and Telecommunication (MoITT).  Develop. manage and oversee a diverse marketing/communications team.  Control and oversee the flow of communication and information between the Ministry, USF and the public.  Manage the communications department, act as the face of the organization at media events, and direct marketing and public relations campaigns.  Develop effective messaging and communication strategies, including creating or overseeing the creation of promotional and informative materials for public distribution.  Manage and work with all forms of media, including press releases, digital campaigns, print materials, social media, audio, and video content.  Identify communication gaps and opportunities to increase USF’s brand awareness, Program impact and support the development of Marketing/Communication strategies, including PR, Media, Digital, Branding, and Events  Define, manage, and execute the media plan in collaboration with the local media agency.  Steer communications strategy of USF to align with the overall vision and mission of the Ministry of IT and Telecommunication (MoITT) & Government of Pakistan.  Develop PR and Communication strategy for media relations, public relations, and digital marketing activities to achieve desired brand outcomes.  Develop PR and Communication strategy for media relations, public relations, and digital marketing activities to achieve desired brand outcomes.  Plan, manage, and monitor the yearly communication, PR, and marketing budget.  Execute print advertisements/advertorials and liaise with relevant agencies (PPRA, PID) and advertisement teams for appropriate positioning.  Manage and oversee various content, including articles and branding for communication materials across all distribution channels.  Oversee the planning, editing, and development of content for internal communications mediums such as company intranet, monthly magazine, newsletters and/or regular email bulletin, including content layout.  Develop and maintain good press and public relations to maximize PR coverage and brand exposure across the country.  Develop and cement media, PR agency, blogger, and influencer relationships to expand USF's public audience.  Actively engage media and key influencers on all subjects relevant to USF regarding new initiatives, projects, and project launches.  Develop and manage Crisis Communication, responding quickly and professionally to crises or challenging situations
• Your Typical day at work  Represent USF in high-level forums, stakeholder meetings, and inter-ministerial engagements as required.  Oversee agency performance, vendor selection, and contract management related to communications and media services.  Coordinate and oversee the implementation of the Marketing/Communications strategy.  Lead and manage the communications team, providing guidance and support to ensure effective performance.  Oversee the creation and distribution of promotional and informative materials to the public.  Manage relationships with media and PR agencies, ensuring alignment with corporate guidelines.  Plan and monitor the communications budget, adjusting as necessary.  Collaborate with digital marketing teams to enhance social media presence and brand awareness.  Review and approve content for various communication materials and distribution channels.  Prepare executive messages, internal memos, and presentations for sharing key information.  Develop and maintain internal communication strategies to ensure consistent and clear messaging within the organization.  Engage with media, bloggers, and influencers to enhance PR coverage and brand awareness.  Organize and execute organization & industry liaisoning engagement events (contract signings, partnership events, global observances, delegation visits, workshops etc.), ensuring high standards and effective media engagement.  Continuously seek opportunities to improve communication strategies and tactics to support organizational goals.  Any other task as assigned by line Management

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